Sheraton Grand London Park Lane


Piccadilly, London, England, W1J 7BX, United Kingdom   •  Weather:   

Local Time Phone (44)(207) 499 6321


Our Mayfair

In conversation with British Model and Fashion Ambassador, Laura Bailey

We are pleased to announce a three-part video series starring iconic British Model and Fashion Ambassador, Laura Bailey. The series sees the elegant British Style icon uncover the history and heritage surrounding the exclusive London enclave of Mayfair, whilst revealing some of her favourite spots.

Laura Bailey in Mercante, Italian Restaurant Mayfair
Laura Bailey in Smith & Whistle, Mayfair Bar
Laura Bailey in Mercante, Italian Restaurant Mayfair
Laura Bailey in Smith & Whistle, Mayfair Bar

In conversation with Laura Bailey and Patrick Grant from E. Tautz

In the first part of our video series, in our Italian restaurant influenced by regional specialities, Mercante. Creative Director and Judge of The Great British Sewing Bee, Patrick Grant and Laura Bailey discuss why Saville Row remains such an influential fashion destination.

In conversation with Laura Bailey and Selma Day from the Mayfair Times

Our second part of the series Selma Day from the Mayfair Times and Laura Bailey reveal in the heart of the Palm Court what makes #ourmayfair a diverse yet compact community and the neighbourhood's most iconic local businesses.


Our final part of series sees Ben Dalrymple from Lock & Co reveal the intriguing story of the world’s oldest hatters in Smith & Whistle, our Mayfair Local taking inspiration from the fictional story of Detective Inspector Smith.



Patrick Grant from E. TAUTZ in Mercante
Selma Day from the Mayfair Times in the Palm Court
Ben Dalrymple from Lock & Co in Smith & Whistle

Patrick Grant from E. TAUTZ

How long have you been based in Mayfair?

I’ve been based in Mayfair for 12 years. There are things in Mayfair that you wouldn’t find anywhere else in London, which is what makes it so special.

Why is Mayfair so special to you?

There’s an elegance to the area, which obviously the architecture reflects, but also the people, parks and green spaces. Mayfair has an old school elegant charm about the whole place.

What are your top tips for a day in Mayfair?

Cork Street is full of extraordinary galleries, and of course there’s the shopping, obviously my own two stores being the very best.

Selma Day from the Mayfair Times

Why did the #OurMayfair project interest you?
I am a passionate supporter of Mayfair and thought this project was a great opportunity to highlight not only what Mayfair has to offer in terms of its food, fashion, art, culture and business etc. but also the fact that it is a village with a thriving community of people who make the area the special and vibrant place that it is.

What does Mayfair mean to you?
Mayfair to me is all about elegance, sophistication, glamour, and, of course, wealth. It is a constantly changing area that manages to retain its strong history and heritage while looking ahead to the future.

Tell us when you’re most likely to go to Palm Court and who with/what for?
I’m likely to treat my mum or my daughter – but mostly myself – to afternoon tea at The Palm Court, although catching up with my girlfriends over afternoon tea is always a treat – especially in such glamorous surroundings. It’s easy to while away an afternoon chatting over delicious cakes and scones (there’s a great selection of teas too). What’s not to like?

Concierge Tip 
My top tip would be just to walk around Mayfair, look up, enjoy the architecture and history (you’ll be amazed how many Blue and Green Plaques you see along the way), visit some of the lesser-known public spaces such as Brown Hart Gardens and Mount Street Gardens, take in some of the fabulous public art strewn around the area and check out hidden gems such as Shepherd Market, Lancashire Court and St James’s. A walk along Mount Street is a must, both during the day and at night.

Ben Dalrymple from Lock & Co

Why did the #OurMayfair project interest you?
Lock & Co. were one of the first fine-fashion shops to exist in the late 1600s in the West End (literally then the westernmost point of the developed city of London and Westminster at that time) - now known as Mayfair and St. James. In the 341 years we've been trading here, we've obviously developed a love for the place and seen many hundreds of establishments come and go, so it's brilliant to have such wonderful neighbours as the Sheraton Grand Park Lane contributing to the quality of the area. I was honestly thrilled to be involved, as both businesses have a real passion about our clients and enjoy such lovely surroundings.

What does Mayfair mean to you?
Mayfair and St. James are like oases in the heart of the city. The finest shops, restaurants, hotels and parks can be found here, in a surprisingly tranquil environment that's a stone's throw from the best that London can offer. It has history and heritage in abundance, fantastic art galleries and yet also ultra-modern eateries, bars and cutting-edge fashion. Whenever I come to London, be it work or pleasure, I'm always drawn to the area - it really epitomises the best of our glorious city.

Tell us when you’re most likely to go to Smith & Whistle and who with/what for?
They make fantastic cocktails, so it's a great place to start your evening or to take friends to, but I'm most likely to enjoy an ice-cold fruit juice after work - especially on a summer's day overlooking Green Park.

Concierge Tip (for our concierge to talk about Lock & Co to our guests)
Lock and Co. is the home of hats - we're the oldest hat shop in the world and one of the oldest family-owned businesses of any type. For over 340 years we've been honoured to welcome customers through our door in St. James's Street, and we've hatted some of the most recognisable people to have lived in that time. At the back of the store we have a heritage museum showcasing some of our collection of historic ledgers, photographs and head-shapes, including Winston Churchill, Admiral Lord Nelson, Princess Diana, Jackie Onassis and President Roosevelt - and also artists, authors and actors such as Charlie Chaplin, Oscar Wilde, Bob Hope, Jackie Chan and even the Fonz!
There are hundreds of wonderful stories to tell in Lock & Co. We have an original "coffin" staircase (possibly the oldest still in existence) which was able to lower a coffin from the top of the building to the bottom in less fortunate times... Our grandfather clock is from 1723 and still keeps accurate time and the shop's bell on the door is from the Whitechapel Bell Foundry who made the Liberty Bell.
We are a brilliant place to visit, just across the park from the Sheraton Grand Park Lane, and you never know - you too might become a proud owner of a Lock & Co. hat.

calling all local mayfair businesses

Are you a local business in the area of Mayfair? If so and you are interested in being part of "Our Mayfair" initiative, please contact: 

Ferran Monfort - Marketing Executive - Central London

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