The Park Lane Hotel, London
Piccadilly · London W1J 7BX · Phone:
(44)(207) 499 6321
Local Time:
10:50 PM
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Join Starwood Preferred Guest® today

More power to you

See where SPG can take you. The Starwood Preferred Guest® program is your access to nine exciting hotel brands with more than 1,000 hotels and resorts in nearly 100 countries.

Frequent travellers worldwide have recognized Starwood Preferred Guest® for having the industry's best redemption program. Small wonder:

As a Starwood Preferred Guest member, you’ll earn valuable Starpoints® redeemable for amazing redemption options. Free Night Awards with no blackout dates is what we’re known for. If a standard room is available, it’s yours for free night redemption. Plus, Starpoints can lead you to room upgrades, Award Flights on over 350 major airlines, merchandise awards and more. The choices are endless, it’s up to you.

The best things in life are free

Three distinct membership levels – Preferred, Gold and Platinum– deliver powerful privileges and fulfil your unique needs.

Each membership level rewards you handsomely, beginning with valuable Starpoints®, redeemable for Free Night Awards, award flights, room upgrades and a host of marvellous travel and entertainment privileges. At each level you're entitled to our famous Free Night Awards benefit with no blackouts on standard rooms.

The Gold and Platinum levels increase your Starpoints earning by 50% over the preferred level and they amaze with welcome gifts, upgrades and other great advantages.

A generous package of member privileges earmarks each tier and increases along with your stature.

Learn more about member tiers and benefits

One-of-a-kind experiences for a one-of-a-kind you

Amazing experiences and access like no other to the best in music, sports and the arts through our exclusive partnerships is yours as a Starwood Preferred Guest member. Bid Starpoints through our SPG Moments program for VIP tournament tickets, backstage tours, premium concert tickets and so much more.

Not yet Starwood Prefered guest? Sign up here or request your membership at check-in.

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The Benefits of SPG
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The Park Lane Hotel, London

Feel connected to the heart of London. Knightsbridge and Bond street shopping, and London’s West End are only short walk away.


12,000 – 16,000 Starpoints

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Dine with SPG

SPG program

Receive exclusive discounts & earn points
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World-class rewards. And then some.

Starwood Preferred Guest creates every experience with members in mind. Award-winning benefits, and amazing global portfolio, valuable redemptions and more choices are just the beginning. See what makes SPG special, and learn how you can start earning rewards on your next stay.

Join SPG Today